Οι 100 πιο ισχυρές μάρκες του κόσμου

Ο θεσμός «Best Blobal Brands» μετράει κάθε χρόνο την αξία του ονόματος μιας μάρκας, δηλαδή την απήχηση και την «ελκυστικότητά» της στους καταναλωτές. Οι μετρήσεις γίνονται βάσει εκτιμήσεων του πόσο θα κόστιζε το όνομα μιας εταιρίας εάν αυτή πουλιόταν. Π.χ. η αξία του ονόματος Mercedes-Benz υπολογίζεται σήμερα σε 20,55 εκατομμύρια ευρώ! Δείτε τον κατάλογο:

	Rank	Previous Rank	Brand	Region/Country	Sector	Brand Value ($m)	Change in Brand Value
	1	1		United States	Beverages	71,861	2%
	2	2		United States	Business Services	69,905	8%
	3	3		United States	Computer Software	59,087	-3%
	4	4		United States	Internet Services	55,317	27%
	5	5		United States	Diversified	42,808	0%
	6	6		United States	Restaurants	35,593	6%
	7	7		United States	Electronics	35,217	10%
	8	17		United States	Electronics	33,492	58%
	9	9		United States	Media	29,018	1%
	10	10		United States	Electronics	28,479	6%
	11	11		Japan	Automotive	27,764	6%
	12	12		Germany	Automotive	27,445	9%
	13	14		United States	Business Services	25,309	9%
	14	8		Finland	Electronics	25,071	-15%
	15	15		Germany	Automotive	24,554	10%
	16	13		United States	FMCG	23,997	3%
	17	19		South Korea	Electronics	23,430	20%
	18	16		France	Luxury	23,172	6%
	19	20		Japan	Automotive	19,431	5%
	20	22		United States	Business Services	17,262	16%
	21	21		Sweden	Apparel	16,459	2%
	22	23		United States	Beverages	14,590	4%
	23	24		United States	Financial Services	14,572	5%
	24	26		Germany	Business Services	14,542	14%
	25	25		United States	Sporting Goods	14,528	6%
	26	36		United States	Internet Services	12,758	32%
	27	31		United States	Transportation	12,536	6%
	28	29		United States	Financial Services	12,437	1%
	29	30		United States	Alcohol	12,252	0%
	30	27		Switzerland	Beverages	12,115	-5%
	31	28		Sweden	Home Furnishings	11,863	-5%
	32	32		United Kingdom	Financial Services	11,792	2%
	33	33		Japan	Electronics	11,715	2%
	34	35		United States	FMCG	11,372	3%
	35	34		Japan	Electronics	9,880	-13%
	36	43		United States	Internet Services	9,805	16%
	37	39		Canada	Media	9,515	6%
	38	37		United States	Financial Services	9,091	-3%
	39	44		Italy	Luxury	8,763	5%
	40	45		France	FMCG	8,699	9%
	41	42		Netherlands	Electronics	8,658	0%
	42	40		United States	Financial Services	8,620	-3%
	43	41		United States	Electronics	8,347	-6%
	44	48		Spain	Apparel	8,065	8%
	45	47		United States	Business Services	8,005	7%
	46	49		Germany	Diversified	7,900	8%
	47	53		Germany	Automotive	7,857	14%
	48	38		Japan	Electronics	7,731	-14%
	49	46		United States	FMCG	7,609	1%
	50	50		United States	Automotive	7,483	4%
	51	51		United States	FMCG	7,127	3%
	52	58		France	FMCG	6,936	9%
	53	56		France	Financial Services	6,694	0%
	54	52		United States	Financial Services	6,634	-4%
	55	57		Switzerland	FMCG	6,613	1%
	56	54		Canada	Electronics	6,424	-5%
	57	59		United States	Electronics	6,414	5%
	58	55		United States	Media	6,383	-5%
	59	63		Germany	Automotive	6,171	13%
	60	62		Germany	Sporting Goods	6,154	12%
	61	65		South Korea	Automotive	6,005	19%
	62	60		United States	Restaurants	5,902	1%
	63	61		United States	Beverages	5,604	-3%
	64	70		United States	Diversified	5,598	19%
	65	64		United States	FMCG	5,376	6%
	66	69		France	Luxury	5,356	12%
	67	67		Germany	Financial Services	5,345	9%
	68	68		Spain	Financial Services	5,088	5%
	69	73		Japan	Electronics	5,047	16%
	70	77		France	Luxury	4,781	18%
	71	71		United States	FMCG	4,672	3%
	72	72		Germany	Automotive	4,580	4%
	73	76		United States	Luxury	4,498	9%
	74	81		Netherlands	Energy	4,483	12%
	75	82		United States	Financial Services	4,478	12%
	76	66		United States	Internet Services	4,413	-11%
	77	79		France	Alcohol	4,383	9%
	78	78		United States	Alcohol	4,319	7%
	79	74		United Kingdom	Financial Services	4,259	1%
	80	88		United States	Computer Software	4,170	15%
	81	83		United States	Restaurants	4,092	3%
	82	80		Switzerland	Financial Services	4,090	2%
	83	75		United States	FMCG	4,072	-2%
	84	84		United States	Apparel	4,040	2%
	85	90		United States	Diversified	3,945	10%
	86	85		Mexico	Alcohol	3,924	2%
	87	87		Germany	FMCG	3,883	4%
	88	92		United Kingdom	Alcohol	3,842	8%
	89	89		United Kingdom	Alcohol	3,841	6%
	90	NEW		Japan	Automotive	3,819	N/A
	91	93		Netherlands	Alcohol	3,809	8%
	92	86		Switzerland	Financial Services	3,799	0%
	93	95		Italy	Luxury	3,794	10%
	94	94		Switzerland	Financial Services	3,769	8%
	95	100		United Kingdom	Luxury	3,732	20%
	96	97		United States	Restaurants	3,663	10%
	97	NEW		United States	Diversified	3,651	N/A
	98	NEW		Taiwan	Electronics	3,605	N/A
	99	91		Italy	Automotive	3,591	1%
	100	98		United States	Automotive	3,512	7%