11 Οκτωβρίου 2011

Οι 100 πιο ισχυρές μάρκες του κόσμου

Ο θεσμός «Best Blobal Brands» μετράει κάθε χρόνο την αξία του ονόματος μιας μάρκας, δηλαδή την απήχηση και την «ελκυστικότητά» της στους καταναλωτές. Οι μετρήσεις γίνονται βάσει εκτιμήσεων του πόσο θα κόστιζε το όνομα μιας εταιρίας εάν αυτή πουλιόταν. Π.χ. η αξία του ονόματος Mercedes-Benz υπολογίζεται σήμερα σε 20,55 εκατομμύρια ευρώ! Δείτε τον κατάλογο:


RankPrevious RankBrandRegion/CountrySectorBrand Value ($m)Change in Brand Value
11United StatesBeverages71,8612%
22United StatesBusiness Services69,9058%
33United StatesComputer Software59,087-3%
44United StatesInternet Services55,31727%
55United StatesDiversified42,8080%
66United StatesRestaurants35,5936%
77United StatesElectronics35,21710%
817United StatesElectronics33,49258%
99United StatesMedia29,0181%
1010United StatesElectronics28,4796%
1111JapanAutomotive27,7646%
1212GermanyAutomotive27,4459%
1314United StatesBusiness Services25,3099%
148FinlandElectronics25,071-15%
1515GermanyAutomotive24,55410%
1613United StatesFMCG23,9973%
1719South KoreaElectronics23,43020%
1816FranceLuxury23,1726%
1920JapanAutomotive19,4315%
2022United StatesBusiness Services17,26216%
2121SwedenApparel16,4592%
2223United StatesBeverages14,5904%
2324United StatesFinancial Services14,5725%
2426GermanyBusiness Services14,54214%
2525United StatesSporting Goods14,5286%
2636United StatesInternet Services12,75832%
2731United StatesTransportation12,5366%
2829United StatesFinancial Services12,4371%
2930United StatesAlcohol12,2520%
3027SwitzerlandBeverages12,115-5%
3128SwedenHome Furnishings11,863-5%
3232United KingdomFinancial Services11,7922%
3333JapanElectronics11,7152%
3435United StatesFMCG11,3723%
3534JapanElectronics9,880-13%
3643United StatesInternet Services9,80516%
3739CanadaMedia9,5156%
3837United StatesFinancial Services9,091-3%
3944ItalyLuxury8,7635%
4045FranceFMCG8,6999%
4142NetherlandsElectronics8,6580%
4240United StatesFinancial Services8,620-3%
4341United StatesElectronics8,347-6%
4448SpainApparel8,0658%
4547United StatesBusiness Services8,0057%
4649GermanyDiversified7,9008%
4753GermanyAutomotive7,85714%
4838JapanElectronics7,731-14%
4946United StatesFMCG7,6091%
5050United StatesAutomotive7,4834%
5151United StatesFMCG7,1273%
5258FranceFMCG6,9369%
5356FranceFinancial Services6,6940%
5452United StatesFinancial Services6,634-4%
5557SwitzerlandFMCG6,6131%
5654CanadaElectronics6,424-5%
5759United StatesElectronics6,4145%
5855United StatesMedia6,383-5%
5963GermanyAutomotive6,17113%
6062GermanySporting Goods6,15412%
6165South KoreaAutomotive6,00519%
6260United StatesRestaurants5,9021%
6361United StatesBeverages5,604-3%
6470United StatesDiversified5,59819%
6564United StatesFMCG5,3766%
6669FranceLuxury5,35612%
6767GermanyFinancial Services5,3459%
6868SpainFinancial Services5,0885%
6973JapanElectronics5,04716%
7077FranceLuxury4,78118%
7171United StatesFMCG4,6723%
7272GermanyAutomotive4,5804%
7376United StatesLuxury4,4989%
7481NetherlandsEnergy4,48312%
7582United StatesFinancial Services4,47812%
7666United StatesInternet Services4,413-11%
7779FranceAlcohol4,3839%
7878United StatesAlcohol4,3197%
7974United KingdomFinancial Services4,2591%
8088United StatesComputer Software4,17015%
8183United StatesRestaurants4,0923%
8280SwitzerlandFinancial Services4,0902%
8375United StatesFMCG4,072-2%
8484United StatesApparel4,0402%
8590United StatesDiversified3,94510%
8685MexicoAlcohol3,9242%
8787GermanyFMCG3,8834%
8892United KingdomAlcohol3,8428%
8989United KingdomAlcohol3,8416%
90NEWJapanAutomotive3,819N/A
9193NetherlandsAlcohol3,8098%
9286SwitzerlandFinancial Services3,7990%
9395ItalyLuxury3,79410%
9494SwitzerlandFinancial Services3,7698%
95100United KingdomLuxury3,73220%
9697United StatesRestaurants3,66310%
97NEWUnited StatesDiversified3,651N/A
98NEWTaiwanElectronics3,605N/A
9991ItalyAutomotive3,5911%
10098United StatesAutomotive3,5127%